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Joe Matos

Ultimate Guide for Photographers at New York Fashion Week September 2024

Updated: Jul 31

Models for Bronx and Banco Presentation
Bronx and Banco presentation during NYBFW

With the official NYFW schedule for September 2024 just released, it's the perfect time for photographers to prepare for one of the most exhilarating events in the fashion industry. If you’re planning to cover the shows, here are some essential tips and insights to ensure you make the most out of New York Fashion Week.


Start Planning Your Outreach Now


As the NYFW schedule unfolds, begin reaching out to brands and media outlets immediately. A well-crafted portfolio showcased on your website can significantly enhance your pitch. Remember, confirmation for show access usually comes just a week before the event, so advance preparation is crucial.


Book Your Stay Early


If you're serious about covering NYFW, assume you need to be in New York ready to move. Most seasoned attendees book their accommodations weeks, if not months, in advance to avoid last-minute hassles and high prices.



Navigate the City Like a Pro


Unlike more centralized fashion weeks, NYFW venues are spread across New York City. This means you'll need to plan meticulously to navigate between shows. Equip yourself with a MetroCard or set up your Uber app to dash quickly from one venue to another.


Understanding Different Show Formats


Runway Shows vs. Presentations: While runway shows are spectacular, gaining access can be challenging. Presentations, on the other hand, offer a more intimate setting where designers showcase their latest designs with models posing statically. This format not only allows you to capture detailed editorial content but also helps in building a unique and diverse portfolio.

A model in a wedding dress by Bronx and Banco
A model for Bronx and Banco presentation during NYBFW

Ideal Shows for Emerging Photographers


For newcomers, consider covering events like Runway 7 or Art Hearts Fashion, which often allow photographers to remain at the venue throughout the day. These shows are excellent for gaining experience and making industry connections.


Opportunistic Photography


If accessing shows proves difficult, turn your lens towards street style and impromptu celebrity shots. NYFW is teeming with influencers and fashion icons. Capturing these moments can provide lucrative opportunities to sell your photos to blogs and media outlets.


Key Takeaway


NYFW is not just a platform to showcase fashion; it's a bustling event that requires agility, preparation, and creativity from photographers. Whether you're shooting runway action, detailed presentations, or vibrant street style, each moment offers a potential breakthrough in your career.


Mark your calendars for September 6-11, and dive into the fashion melee of NYFW. Don’t miss the chance to be part of the fashion spectacle that sets the trends for the upcoming seasons.





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